Smt. Shefali Vaidya Ji is an independent writer, newspaper columnist and media personality based in Pune, India. She is a regular columnist with Swarajya Magazine, IndiaFacts and Tarun Bharat. She has also contributed to FirstPost, ABP Online, Indian Express and New Indian Express. She holds a masters degree in Mass Communications. Her first book on Parenting will be out soon. Shefali Ji works as a Consulting Editor with Media Vidya, a Marathi news outlet based in Pune. She is one of the most followed people on social media. She has her own V-log, Shef's Special in both English and Marathi. Shefali Ji writes on a variety of topics like current affairs, arts and crafts, culture, travel and human interest stories for several online and print publications. She also leads niche heritage and textile trails for WanderFirst, a travel start-up. Shefali Ji is a multi-lingual writer, who writes in Marathi, English, Konkani as well in Spanish.